One of the Most Difficult Jobs in the World: Volunteer Engagement

Nicole R. Smith, CVA
6 min readOct 12, 2023

Leaders of volunteers, volunteer engagement managers, volunteer coordinators….they go by many names and many titles, but are all critical to the non-profit sector. A lucky few have had a direct path into this work…however most fell into the profession. They come from backgrounds in marketing, teaching, social work, accounting, graphic design, promotions, and IT just to name a few.

Leaders of volunteers often manage more people than their HR colleagues (sometimes upwards of thousands of volunteers) yet they are overlooked for promotions for several reasons, including because they “don’t have paid direct reports”.

They have to be mindful of how they refer to themselves when people ask “What do you do for work?” because if they introuce themselves as a Volunteer Manager, people often think they work for free.

Volunteer Managers are nothing less than magicians as they often have to make miracles happen on little to no budget or staff support. They spend a great portion of their job persuading leaders in the organization that the generous souls they manage are worth the organization’s investment. More often than they would like, they have to convince colleagues that volunteers ARE worth the time and effort; and by the way, no….they can’t just snap their fingers and volunteers will just…

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Nicole R. Smith, CVA
Nicole R. Smith, CVA

Written by Nicole R. Smith, CVA

Nicole is a Panamanian-American, single mom, workforce development specialist, published author, dancer, and motivational speaker. Her experience spans 20 yrs.